In 2011 the Saskatchewan Sports Hall of Fame hired us to re-brand their identity based on their new strategic plan. This meant a new logo and a new website that highlighted the heritage of the hall, but also appealed to a younger crowd and had a modern flare. We spent many late night, caffeine induced nights making sure their new brand reflected their new strategic plan, and we think we nailed it!
The hall has been around for over 50 years, so their new logo induces a feeling of athleticism and sport, while at the same time providing the classic feeling of and heritage and prestige. It also provides the hall with a more modern vibe with the use of bright orange, sleek lines and subtle overlays.
Their new website features full inductee pages with features such as photo galleries, video embedding and Google maps; an extensive inductee directory that can be viewable by sport, inductee type, gender, and so on; a basic and advanced search option to make it easy for the user to filter down to a specific inductee; and a complete responsive layout to optimize the website viewing experience on iPhone’s, iPads and Androids. Our main goal with the website was to make it as informative and extensive as possible while ensuring that the browsing experience was simplistic and clean as possible.
Our latest revision (2014) to their website also included an updated design, Sport Artifact listing to tie in to the Hall of Fame inductee listings. We recently did a write up on the evolution of the Saskatchewan Sports Hall of Fame website. With this latest version of the website design, traffic has spiked to over 75,000 page views in the last 90 days. Their traffic has been outstanding and a testament to what a properly built website can do for an organization.