Don’t make a fool of yourself by thinking that you can convert your audience into customers by describing how amazing your products are –trust me, it never works!! You have to understand customer psychology to make sales and grow your business. We are not denying the power of good SEO optimization in product descriptions. It… Read more »
In all aspects of design, simplicity is a recurring goal. The simpler a finished product is, the more effective it is; and simplicity is often found in every stage along the way. There’s a reason why most designers still start with pen or pencil and paper, even though we have a plethora of design software… Read more »
When it comes to progress and growth, the SaaS industry has emerged as a clear winner in the past decade. There are a lot of startups that have made it big with their Software as a Service platforms. If you are a startup owner and entrepreneur looking for success in this market, you need to… Read more »
So you’ve started a company, huh? Good job! You’ve probably already gone through the typical start-up process. You’re either bootstrapping your project, or you’ve received your first round of funding under your belt for some working capital. Perhaps you’ve moved into a loft-styled office space (with lots of comfy couches), hired your dream team, and are now thinking… Read more »
In our ongoing effort to show you some neat-oh before & after shots of some of the websites we’ve worked on, next up on our list is The Saskatchewan SPCA. We’re wimps when it comes to animals, and jumped at the opportunity to redesign their website. While the old version of their website worked in… Read more »
In late 2011 the Saskatchewan Sports Hall of Fame put out a Request for Proposals to re-brand their current identity with a new logo and a new website. With the help of Corbin’s contacts and clients out in Saskatchewan we had built up a decent size client base while still operating primarily from Halifax. Because… Read more »
When I was first starting design school I always wondered how I was going to introduce myself to the design world. The go-getter in me wanted to throw myself out there after my first couple of school projects, but the business orientated side of me kept telling me to hold off for the right time.… Read more »